Research into Similar Media Texts

The next opening sequence was Zombieland.

• The first shot we see is of the American flag. This establishes to the audience where the film is going to be set.
• There are various different camera angles used for different reasons. There is a point of view shot as a character is being chased, which is used to build up frantic emotions in the audience as the  characters being chased by a zombie.
• The first voice we hear is from a narrator. We are given an insight into the thoughts and feelings of this character, as he watches people being chased and being killed. There is no establishment of main character visually, but it may be the narrator because we understand the story so far through his perspective.
• We are given an indication of the genre due to the fact that there is a significant amount of blood and gore throughout the opening sequence. This gives the impression that this is a horror film, especially due to the fact the film is called “Zombieland”, so we already know that there will be violence.
• There is a use of red titles which connotes blood, and fits in with the genre of horror. The destroyed title, “Zombieland”, gives the impression the characters “breaks the rules”, or the laws, this film is not about a conventional town.
• The use of music is prominent throughout the titles; it is rock and intense music which is fast paced. This creates a tense and suspicious atmosphere of what is about to come.
• Regarding representation: both males and females are seen as being helpless, however, the fact that there was a male narrator means that men in this story might be the stronger sex and hero.
• It seems that there are no major stars that have been introduced in this opening sequence so far. 
• There are generic horror conventions, the most prominent example is the major use of blood.
• The audience expect this story to be very gory, due to the zombies and the amount of blood and killing going on in the first few minutes.
• The costume in the opening sequence is very ordinary: there are people dressed in normal clothing, as the setting is every day life.